When Buzzy and I toured Ireland we visited Bushmills Distillery which claims to be the world’s oldest distillery click here. (On the same day we visited Bushmills, our itinerary also had us visit the Belleek Pottery Factory. Let’s just say that I enjoyed one of those stops.)
I got to thinking about Bushmills after reading an account of a branding event they recently held in Boston. The lady who wrote about the event does a blogsite that focuses on branding and marketing. While I’m not sure how much I’ve been able to glean from her and incorporate at Buzzy’s Country Store over the years, I do enjoy reading her take on things. To read what she had to say about the Bushmills branding event click here. And yes, I do have some Bushmills on the shelf at the Store for sale.