The Early Bird Gets the Logo and the Land

Here is a little info I stumbled upon in Italy:  the symbol for Chianti Classico is a black rooster.  How this came to be is explained in an excerpt from Wine Trail Traveler:

The legend of the black rooster goes back to a time when the cities of Florence and Siena fought over the area that is now the Chianti Classico zone. Both cities wanted to claim Chianti Classico as their own. The dispute waged on for years and in the early 1200’s the leaders decided to settle the issue by a competition.

Two horsemen were to set out at the crow of a cock. One equestrian from Florence and one from Siena would meet along the road connecting the two cities. The Sienese chose a well-fed white rooster as their official timekeeper, while the Florentines chose a starving black rooster for their timekeeper. On the day of the event, the black rooster began to crow early long before sunrise and the Florentine rider set off towards Siena. Meanwhile the Sienese white rooster took its time and began to crow at sunrise. As a result, the Florentine rider was able to cover more ground and met the Sienese rider just 19 kilometers north of Siena. The boundary lines were drawn at the meeting spot and the majority of Chianti Classico region now fell under the jurisdiction of Florence.

Some Classico is on order and will soon be in stocked in Buzzy’s Country Store and yes it has a black rooster on it.

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