In advertising circles it’s a well known fact that the word “Free” is one of the most eye catching. That certainly proved true for the Wall Drug Store which made its mark by advertising “Free Ice Water” along a U.S. highway in South Dakota.
To read a good story on how a young couple purchased the store in 1931 and eventually hit upon the Free Water idea to attract customers into their establishment (click here.)
P.S. I stumbled upon Wall’s in a listing of the Top 20 U.S. Tourist Spots worth visiting. The Wall Drug Store is listed at #14 (click here.)
Bobby Darin never did much for me but his wife Alexandra Zuck aka Sandra Dee – now that’s a whole nother story!