Back when working for my rich uncle, I attended a class where the instructor discussed Risk Management and techniques for communicating with employees.  One of the instructor’s tips was “Do not under any circumstances try and use humor, because some people just won’t get it and others will find it offensive.”

I thought of his advice when I saw this flail that Bud Light encountered following its St. Patricks Day tweet/promo as follows:

Innocuous enough wouldn’t you say?  Five smiling lasses up for whatever, what could be wrong with that?  Evidently a lot in the tweet world as these samples from offended individuals showed:

The Bud folks then issued an apology:

From http://www.businessinsider.com/bud-lights-latest-marketing-slogan-backfired-2015-3

Wonder what the offended would have said about this one which was not a Bud Light tweet: