Good article on 2010 trends http://www.entrepreneur.com/trends/index.html
Check out #5 which talks to shopping locally and #10 re: Affordable Alcohol.
Scary one however, is #10 1/2 which notes how much we spend on pets in the U.S. – $45.4 billion in 2009 – an amount more than the gross domestic product of all but 64 countries in the world.