Jimmy John’s

How’s this for a post-Thanksgiving item – a little story about my first visit to a sandwhich shop that I had never heard about until this past Monday – Jimmy John’s.

After I had asked my Grandaughter Lily where she would like to eat lunch, she returned the question by asking me what I felt like eating.  I told her “A sub.”  I said that mostly because Subway was just up the street from where we were heading and I figured that would be the easiest and quickiest place to hit.  

However, Lily curved balled me by saying “Well, we could go to Jimmy John’s.”  I asked her where that was and she informed me that it was next to Sonic.  So we headed that way. 

Next thing I knew, we were standing in line at Jimmy John’s, or JJ’s as they refer to themselves, and placing our orders.  I was taken of course with the “J” connection so they had that going for them from the get go.  But once I arrived there and caught their act in full swing during the lunch hour crunch time, I was impressed and could tell that they knew what they were doing.

After a little research later on via that www, I learned that JJ’s was the creation of Jimmy John Liautaud who chose his father’s option of going into business versus joining the serivce.  He has never looked back as Jimmy John’s has grown into a very successful franchise operation.  

In addition to good service and excellent subs, JJ also features a number of funny signs and quotes on their walls such as this one:
The Following Is A More Readable Copy
Here is a better copy here and translation as follows:

Rule 1: Life is not fair – get used to it!

Rule 2: The world won’t care about your self-esteem. The world will expect you to accomplish something before you feel good about yourself.

Rule 3: You will not make $60,000 a year right out of high school. You won’t be a vice-president with a car phone until you earn both.

Rule 4: If you think your teacher is tough, wait till you get a boss.

Rule 5: Flipping burgers is not beneath your dignity. Your grandparents had a different word for burger flipping. They called it opportunity.

Rule 6: If you mess up, it’s not your parents’ fault, so don’t whine about your mistakes, learn from them.

Rule 7: Before you were born, your parents weren’t as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you are. So before you save the rain forest from the parasites of your parent’s generation, try delousing the closet in your own room.

Rule 8: Your school may have done away with winners and losers, but life has not. In some schools they have abolished failing grades and they’ll give you as many times as you want to get the right answer. This doesn’t bear the slightest resemblance to anything in real life.

Rule 9: Life is not divided into semesters. You don’t get summers off and very few employers are interested in helping you find yourself. Do that on your own time.

Rule 10: Television is not real life. In real life people actually have to leave the coffee shop and go to jobs.

Rule 11: Be nice to nerds. Chances are you’ll end up working for one.

Good luck,


Jimmie John’s had this funny Super Bowl commercial run during the game:


Leave a Reply

%d bloggers like this: